BABYFOOT WIN TF1 CONTENT 360 CROSS MEDIA COMPETITION

On Wednesday 14th April Babyfoot were announced the winners of the TF1 content 360 cross media competition.

The award was presented by Ray Cokes (former MTV star) to Karsten Bartholin (managing director Babyfoot) who was joined on stage by TF1´s Sylvia Tassa Toffola (TF1 director of sponsoring) and David Sidebotham (MD Babyfoot).

The award will mean Babyfoot receive prize money and will help TF1 develop the format in the France region.

The format is “to be announced” as TF1 and Babyfoot both agree that the format is “too good to publish” at present.

ABOUT CONTENT 360

Merging content ideas and digital innovation, Content 360 is a unique international forum and competition at MIPTV which supports and stimulates the development of cross-media content creativity. The competition enables Internet & mobile producers, interactive agencies and digital designers to pitch directly their original ideas to leading broadcasters, agencies, and brands. It also is designed to provide an exclusive context for all media companies to advance their cross-media strategies and to develop new ways to captivate and engage audiences across all digital platforms.

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