The international hit TV format “Big in Japan” will air on Denmark’s TV3 this autumn.

The format takes a cast of westerners to Tokyo Japan and throws them into the wacky world of Japanese game shows in a unique, exciting and hilarious reality game show.

Big in Japan has aired for two consecutive seasons on abc under the title “I survived a Japanese game show” and has been produced in five countries so far. In addition the show also won the prestigious Rose D´or for best reality TV show and best overall TV show 2009.