The premier of the Swedish version of ”Big In Japan” with a cast of celebrities hit 1.2 million viewers! The show received a 41.4% share in the 20-44-target group, and its best figures in the Thursday 20:00 slot for many years!

The TV4 program director said
“We have shaken a nation!”

The show is broadcast at 20:00 every Thursday night for a ten-episode run.
In TV4´s programmes nine Swedish celebrities are sent to Tokyo and thrown into a crazy Japanese game show with loads of ridiculous costumes and hilarious challenges. The celebrities range from the young hip-hopper ”Dogge”, Marie that has previously won ”X-Factor” to the 60 yrs old, experienced and much loved actor Johannes Brost.
The international hit format is sold in over 19 countries and has so far been produced in the USA, Norway, Greece, Denmark and Sweden. USA´s ABC is currently in production in Tokyo for their ten episode second season.